Help Desk Marketing – Management Strategies

Help Desk Marketing
Help Desk Marketing

The services offered by your help desk have value only if they are being consumed. Consider Help Desk marketing so the customers of your help desk need to know what services are available and how to request them. These services include computer system repair, application support, and access request management to controlled resources. Even though help desk services are usually considered an expense, many successful help desk managers will advertise their services with Help Desk marketing. Customers that are aware of what services are available are more likely to have higher satisfaction with the technology they use for their job function. When customer’s technology devices are functioning well, the customer is more productive, which is a benefit to the company’s financial health.

Help Desk marketing of services to internal customers are like general marketing campaigns you may be familiar with in the public. So how should a help desk manager get started in marketing the help desk?

Help Desk Marketing: General Information

It is important to gather and document general information about your help desk. This information includes contact information such as phone and email. It also includes hours of operation, URLs of the support portal and such. This information should be included in welcome guides, quick reference guides, and website resources.

Help Desk Marketing: Welcome Guide

First impressions are long lasting. It is important to provide new company employees a welcome guide, which will outline company services available. A welcome guide should include the help desk general information such as hours of operation and contact channels. It should include the getting started information needed for a new user using company technology such as email, voicemail and company-wide applications. Providing proactive solution steps in the welcome guide for the most commonly ask help desk questions will reduce the overall call volume from new users. Many companies which offer a welcome guide with partner with HR, Facilities and other departments to include helpful new hire information.

Help Desk Marketing: Quick Reference Guides

These are instructions that are condensed to a page or two providing users information as they need it. Providing quick reference cards in a welcome guide, online or as a handout will greatly improve user productivity and reduce calls to the help desk. Remember reducing help desk calls reduce help desk expenses and increases customer productivity. Content for quick reference cards usually focus on high help desk call volume issues, which the customers call solve with the correct instruction. A few examples of quick reference card topics could be how to perform self-service password resets, setting up a default printer, configuring email on your mobile device and voicemail setup instructions.

Help Desk Marketing: website/portal

A help desk online customer portal helps customers be informed and productive. A typical help desk portal lets customers request help via a support ticket, check the status of a current support ticket or search through previous tickets. This self-service type functionality is expected by customers and it a huge cost savings for the help desk.

Help Desk Marketing: Informational tours

A great way to introduce your staff and meet dapartment employees is to allow tours of your help desk area. You can also take your tour on the road and meet with departments in their area. Both of these ideas will allow you to present and answer questions

Help Desk Marketing: Brown Bag Sessions

A brown bag session is a topic focused meeting that occurs during a lunch period. Since participants or the meeting host provide lunch during the session, it has been commonly referred to as a brown bag meeting. This meeting format is a great way for the help desk to deliver specific information to their customers while promoting the help desk service offerings.

Help Desk Marketing: Technology Fairs

A technology fair is usually greater than just the help desk. A technology fair is usually hosted by the entire Information Technology department. It is an opportunity for the Information Technology department to display the systems used, service available and staff. Having the help desk in the technology fair is a great way to market the help desk services.

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